If you’re currently attempting to optimise your website, you should be well aware that over-optimising with SEO can actually result in Google penalising your site. Once your site is penalised (either manually or via Panda / Penguin), your website will completely drop out of the search results pages (SERPs). The homepage and all relevant pages/posts will suddenly disappear from Google’s index.

Stay safe

The homepage and all relevant pages/posts will suddenly disappear from Google’s index. This is a frustrating experience, especially if you rely on the income of your website. Additionally, it’s hard to think that all of your hard work and dedication has suddenly gone down the drain. Unfortunately, most Google penalties are permanent and there’s no way to fix them. The best solution you have, is to prevent your website from being penalised in the first place. Here’s three tips that will help you stay under Google’s penalty radar and keep your traffic and income alive.

 
Firstly, you need to ensure that your external back linking is all natural and that you do not leave a footprint. By this, we mean that you should never use automated software to build back links. While you may see short-term results, you run the possibility of being penalised later on down the line. Just because the automated software you’re using now works, doesn’t mean that it’s going to work five in months time.

 
Secondly, avoid duplicate content at all costs. While Google does not de-index sites that publish duplicate content, they will rank them lower than the site of the contents creator. Google always ranks the original content first, and then all duplicate content after the original. By publishing duplicate content, you’re effectively doing nothing for your website but showing that you do not write any original content whatsoever. Google loves fresh content.

 
Thirdly, write your articles and content as if you were writing for your audience, not for SEO purposes. Google is always changing their algorithm and shifting towards promoting content that’s grammatically correct, and provides real, valuable information. While Google’s bot cannot understand all grammatical errors as of yet, it’s important to note that their software is constantly being upgraded. In the future, the quality of your articles may be a factor which affects the rank of your articles and pages.

At Boost Your Website we don’t take risks with our client’s SEO, neither should you.