guest postBelieve it or not, we are in the internet era where King Google rules the realm.

Of course, other websites such as Prince YouTube and Duke and Duchess Yahoo and Bing have their place in the royal court as well. They aren’t just trust fund kids either. They worked their way up and earned their crowns and titles.

They know how draw the bridge and chlorine-clean the moat with their bare hands. Heck, they built the draw bridge and dug the hole for the moat. Everyone thought their kingdom looked so pretty that they got the royal acclaim and recognition they deserve and were basically hired into their royal positions. Essentially, nothing gets by them. Perhaps an occasional jester or a thief cons their way into the kingdom, but King Google and his royal court also trained the guards to prepare for these break-ins.

They made the rules and they know how to make or break ‘em.

This analogy is not an advertisement for Google’s empire. This is to attest that building bad backlinks into your website or blog is almost a pointless practice. It’s almost like a temporary fix to the underlying problem.

Bad backlinks are like the plague!

bad backlinks are like the plagueThey infiltrate your already assumedly low-traffic website with spammy promises of success and royal high page rank, but really thrive on their well-disguised path of self-destruction. Backlinks in and of themselves are not evil. In fact, they are meant to be great tools to achieve high page rank. However, as everything in life is, natural backlinks are healthiest for your websites. Either that or a carefully crafted alternative with proper vitamins and nutrients.

The typical snake oil salesman SEO so-called expert offers backlink building services that create links for their client’s website to thousands of directories. This, in essence, would trick Google’s search algorithm and help rank the page higher. However, Google soon came out with a form of combat called Panda and Penguin.
These are updates that specifically target those who participated in these black hat techniques. Other black hat techniques that these updates penalize are keyword stuffing and cloaking.

The aim of Google was to make their search engine algorithm as human as possible so that their user experience could be top of the line. They aimed to value quality over quantity in their search algorithm with these updates.

Good backlinks are like a medieval feast!

To Google, websites that receive links from highly ranked websites are more valuable in their eyes than if a website has a ton of links from mediocre content and traffic websites. It used to be that the more links a site had, the more value it had in Google and its page rank would skyrocket.

Now, SEOs have the task of building backlinks to more valuable and higher ranked websites from newbie sites.
Basically, credibility and high rank can reach down and give a new website more pull, but if a new website simply gets linked to other new or low-traffic websites, they are no richer in the eyes of Google.

That is why it is important that an SEO have knowledge of how to index and fill in the necessary high-price tag code commands to a client’s site rather than just spam the website with bad backlinks.
These thousands of cheap backlinks, though to an unaware client, can seem like a lot of work from their hired SEO, thus being a good deal. However, what the spammy SEO practitioner really did was advertise their site to be considered for lower-ranking and perhaps even penalization from Google for using black hat techniques.

Next time one is interested in getting an SEO spruce-up of one’s website, one must insist to the SEO that he or she wants white hat SEO techniques implemented. In Google’s white hat kingdom, bad backlinks are the big bad wolf.