SEO, also known as Search Engine Optimisation, is the art of specifically fine tuning your website for specific searches in search engines. The art of SEO is effectively optimising your website so that the search engines such as Google, Bing and Yahoo know exactly what your content is about.
Because they know exactly what your content is about, they then rank you higher in the search results when somebody searches for relevant search terms.
For example, if you write an article about “how to peel a banana” and specifically optimise your post for the keyword “how to peel a banana”, then you are more likely to receive traffic from Google as a result.
The art of SEO for your website can be directly applied to achieve more sales for your business. If you are selling products or services, it’s more than likely that people are searching for websites to buy those products and services from.
By optimising your webpages, you can effectively drive more traffic to your website (and product pages) – which ultimately leads to more sales and more conversions.
Google keeps changing!
The only problem with SEO, is that search engines keep changing all the time!The only problem with SEO, is that’s a tricky subject matter to understand. In fact, Google’s SEO algorithm changes every single week. What makes it worse, is that Google have never released any specific details regarding their search algorithms – which means you basically have to figure out how SEO works for yourself. This is a tricky process.
If you over optimise your pages, Google and other search engines will penalise your page for trying to cheat the search results. If you under optimise your page, you won’t be getting enough traffic to make it worthwhile. So, it’s important to find a balance between the two to ultimately drive more search-related traffic to your website.
Try a search
If you perform a simple search such as “Buy Toys”, you will notice that big branded companies are sitting at the top of the search results. This is because they either have their own SEO staff, or they hire teams of SEO experts to specifically tailor their website to get more traffic from search engines.
Their investments actually pay off though, as a recent study showed that over 60% of sales are a direct result of search-related traffic in huge companies like Amazon.
Let Boost Your Website take care of your SEO, we care about our clients.