Fresh Banana’s For Sale
All searches that are done in the search engines are recorded by the search engines, and these are known as keywords or long tail keywords (keyword phrases).
Keyword research is a vital tool to use as you set out on your SEO journey. Good research is extremely valuable, giving you the most up to date information available to make sure you set your targets properly.
It gives the number of searches that are been carried out both locally and worldwide, per month, and it gives you an idea of how competitive that certain keyword is.
It shows you market changes and new keyword search variations, that you might not even have thought about without doing the research, it also shows the long tail keyword searches that people are looking for and which can be picked up by you, sometimes pretty easily, as long as they are relevant to your website. It is no good getting to number one on Google for “cheap bruised tomatoes for sale” if you only sell fresh banana’s.
Google gives access to all these figures for free so their is really no excuse for not doing keyword research.
Using the keywords alongside your own web analytics data should give you a clear idea of what your targets should be. Trends should also be taken into account.
Competition analysis then comes into the equation as well, your competitor’s at the top of the rankings should be analysed, and comparisons made to see where you can improve. Don’t forget you are trying to beat your competitors, using their data is fair game, just the same as they can use yours if you are top of the rankings.
When The Banana’s Are Ripe
When you have the completed keyword research you then have to look at relevancy and conversion rates, and what words or phrases you want to rank for as soon as possible. These could include action words such as buy xxx item or best prices for xxx item.
It is important to rank your own keywords for their importance to you and your website.
The number of relevant searches you are number one for, all count towards your overall SEO, so it is definitely worth looking at some of the long tail keywords, low hanging fruit as they are often referred to as they can be reached much easier.
Other search engines also offer analysis tools, and there is of course, different software that can do these tasks.
Good keyword research is time consuming but can give great results so is definitely worth doing.
We at Boost Your Website take great care with keyword analysis.