We often get asked,”what is SEO”, this article will hopefully give you an insight into what Search Engine Optimising is, and how it can benefit you and your business.

Search Engine Optimisation which is also referred to as SEO is the process of increasing the quality and volume of traffic to a website from the search engines. It is important to point out that the higher your website is ranked in the search engine results page (SERPS) then the more visitors you will receive to your website.

So what do SEO experts do

SEO experts take into consideration what people are actively searching for and how search algorithms work. The whole process of SEO may involve a site’s structure, coding, copywriting, content, website presentation as well as rectifying any other problems that may affect your ranking in the search engines or cause your website not to be indexed at all.
SEO is essential for the success of any online business and to ensure that your website is properly indexed by the search engines. Every SEO consultant and agency will use slightly different methods in order to achieve high organic rankings for your website, but the aim of us all is the same.

SEO strategies should be incorporated into website design and development. In many cases changes to the HTML source code of a site may be required in order to have effective SEO.

What does SEO do

The main objective of effective SEO is to drive targeted traffic to your website. Research has found that most internet users will only look at the first page of search engine results, in fact it’s well over 70%, so therefore your goal should be to get your website on the first page of the search engine results for your particular keyword in order to maximize the traffic to your website.

SEO will be involved in virtually every successful marketing campaign. There are many different ways it can benefit your business. Search engine optimisation can also help to increase brand awareness, increase sales, leads and revenue for your business;

Three benefits of doing SEO

Here are three benefits of maximizing your SEO in more detail.

1 Effective SEO can help your business to get more targeted traffic and therefore increase the number of visitors to your website hopefully meaning more sales.

2 SEO can help to create brand awareness through optimising related product or service key phrases, to rank higher in the search engines.

3 SEO means that your website will get exposure 24 hours a day. As you receive more targeted traffic to your website then this will help to increase the sales and revenues for your business.

At Boost Your Website we keep up to date with all the latest updates and developments and use only Google approved strategies.